EHF Marketing


At VELUX they love to play. In fact, our title sponsor´s mission is to create better living environments with daylight and fresh air. For work, life and play. And now they want to play even more. In the autumn of 2016 VELUX launched an initiative to donate official VELUX EHF Champions League handballs to all interested teams in the 8-14 age group. The teams just need the complete a very simple form on and they have a high chance to get some new handballs. 77 lucky teams have already been chosen and this is only the beginning…

As a long-term sponsor of the EHF Champions League UNIQA has always been active in activating its sponsorship in and around during the season and has strived to cause excitement among fans for their products and the competition. The ‘musical chairs’ game at the WOMEN’S EHF FINAL4 in Budapest and the ‘Tic Tac Toe’ game at a match in Poland in November accompanied by fan activation tools were the highlights among the UNIQA activations.

MP & Silva and EHF Marketing achieved a new milestone within their long term partnership, broadcasting the VELUX EHF FINAL4 2016 live in TV to more than 60 countries, as well as offering the streaming of the event live, in HD and for free to all handball fans around the world on

With the start of season 2016/2017 EHF Marketing launched MATCH OF THE WEEK. A cross-selling promotion around the most interesting game of the week to showcase the very best the VELUX EHF Champions League has to offer regarding viewers’ expectations and entertainment. With English commentary on, live social reporting and an enhanced fan experience, the MATCH OF THE WEEK is a real highlight for fans of premier club handball across the globe. The idea is to continuously develop the concept throughout the season and surprise fans both at the arena and in front of the TV with new elements every week.

Salming Sports AB became the official sports outfitter of the EHF and the EHF Marketing GmbH for a four-year period up to and including the 2019/20 season. One of the fastest growing brands in handball, Salming is also known for its high-quality products for running, floorball and squash. The agreement includes the supply of apparel and shoes to top referees as well as merchandising rights in the federation’s top competitions including the EHF Champions League and EHF EURO.

Since the 1 July 2016 SELECT Sport A/S, one of the world’s leading manufacturers of hand-sewn balls, has been the new official ball supplier of all EHF competitions including the VELUX EHF Champions League, WOMEN’S EHF Champions League, Men’s and Women’s EHF Cup as well as the EHF’s flagship national team competition, the EHF European Championships. The agreement is for the next four years.

David Szlezak was announced as Managing Director in July after being appointed to the position on an interim basis in February 2016. Szlezak has been with EHF Marketing GmbH since 2010 and previously held the positions of the VELUX EHF FINAL4 Manager and Assistant Managing Director.

VELUX EHF FINAL4 2016 facts

7th “Sold-out“ award

due to enthusiastic 19,750 spectators

Måns Zelmerlöw

performance of 2015 Eurovision Song Contest winner

33 TV channels broadcasted live

in 60 countries

53 million cumulated TV viewers

all over the world - increase of 43% compared to 2015

19 million impressions

on EHF digital media channels

Outlook 2017

From brainstorming to key branding. The visualisation of the VELUX EHF FINAL4 2017 was a long journey from a brainstorming session to a visual which symbolises the core of what the VELUX EHF FINAL4 is all about: handball.

Approach for 2017: 

  • analysis of status quo
  • what does FINAL4 stand for
  • attract new target group
  • what is the idea

Click poster to enlarge:

WOMEN’S EHF FINAL4 2016 facts


TV items produced


broadcasted hours

24.4 million cumulated TV viewers

all over the world - highest number ever reached at a WOMEN´S EHF FINAL4

11 million impressions

on EHF digital media channels

Winning penalty from Aurelia Bradeanu

reached 2.2 mio fans on Facebook alone!