EHF Marketing GmbH

Highlights in 2017

VELUX
VELUX

Title sponsor of the VELUX EHF Champions League, the VELUX Group, launched its ‘Let´s Play’ initiative in the autumn of 2016 to support youth handball across Europe through the donation of official VELUX EHF Champions League handballs. All youth teams in the 8-14 age group were able to apply for free balls and of course many teams did, VELUX received more than 1,300 applications in the season 2016/17 via their website veluxhandball.com. 323 youth teams are now happy owners of a set of brand new balls and one lucky team even won SALMING gear worth EUR 2,000. This was only the beginning however, and during the season 2017/18 around 440 teams can expect to receive new handballs.

UNIQA
UNIQA

The ‘musical chairs’ game, already a tradition at the WOMEN'S EHF FINAL4 in Budapest, and the insurance company organised ‘shoot-out’ half-time games across competition venues in 2017. One of the highlights this season was that fact that UNIQA contributed to a fan mosaic in Veszprém to acknowledge the role of handball fans in a creating fantastic atmosphere for the sport.

Gorenje
Gorenje

Gorenje, the leading European home appliance manufacturer and one of Slovenia’s largest and most successful companies, started its cooperation with the European Handball Federation at the VELUX EHF FINAL4 2017. Gorenje has a strong tradition of supporting top-class handball in Slovenia and has now expanded its sponsorship activities. The company has now become a regional premium sponsor of the VELUX EHF Champions League and an official sponsor of the next two Men`s EHF EURO events (2018, 2020) as it seeks to build greater awareness in its key markets. With the aim of bringing all sports fans together, Gorenje initiated its #simplyfans campaign through which they will promote fair play and passion for sport. Aiming to blur the borders and bind sports fans in the Adriatic region, they launched a #simplyfans prize competition and already announced Ivano Balić as one of their ambassadors.

Cashback World
Cashback World

After a successful first cooperation around the VELUX EHF FINAL4 2017 with the VELUX EHF FINAL4 Cashback Programme, Cashback World became a regional premium sponsor of the VELUX EHF Champions League 2017/18 including the season’s highlight, the VELUX EHF FINAL4 2018. As an international shopping community that offers its members attractive shopping benefits in the form of cashback and shopping points, Cashback World provides innovative fan and customer loyalty programmes to the world of handball.

Sportradar

Unveiled at the ‘European handball goes Tech’ business event, ahead of the start of the VELUX EHF FINAL4 in Cologne in June 2017, EHF Marketing GmbH and Sportradar have announced a long-term partnership. With the start of the 2017/18 season, the global leader in sports data and digital content, has been providing a range of data, streaming, marketing and digital services for the federation’s European Cup competitions. With this deal, Sportradar has become the ‘Official Streaming and Data Partner of the EHF Club Competitions’. A core element of this partnership is the provision and enhancement of the federation’s own OTT platform, ehfTV.com, as well as collection of live data from over 650 European Cup matches per season across all of the EHF’s top club competitions.

The 2017/18 season marks the 25th anniversary of the EHF Champions League. Following the foundation of the EHF in 1991, the federation took over the running of the European Champions Cup, and a new competition - the EHF Champions League - was born, played for the first time in 1993/94. The EHF Champions League has gone through many changes over the years, including the introduction of new playing formats such as the EHF FINAL4 events, major improvements in the marketing, promotion and TV production of the competitions and also, more recently, the introduction of new forms of technology in the game. The slogan ‘25 years EHF Champions League’ through the special hashtag ‘#25yearsCL’ will be a theme throughout the season as the EHF looks back on a quarter of a century of development and progress in Europe’s top club competitions.

#25yearsCL
VELUX EHF FINAL4 2017, Cologne

Key facts:

8th "Sold-out" award

Key visual as common thread for branding and entertainment

New entertainment concept with individual LCD panels were constructed for the event

Performance of former Spice Girl Melanie C

Matches were broadcast LIVE on 39 TV channels to more than 80 territories

1,312 TV items broadcast

1,311 broadcast hours

Best of pictures:
Handball goes Tech first edition

One day prior the VELUX EHF FINAL4 2017 the EHF Marketing held the premiere of its tech event “European Handball goes Tech” at KölnSKY in Cologne. Over 150 leaders from across Europe in the fields of technology, marketing and handball looked at how technology is set to impact the sport in the future. With EHF President, Michael Wiederer, EHF Honorary President Jean Brihault and IHF President, Dr. Hassan Moustafa, in attendance, key notes and panel discussions focused on sports data, technology and the future of sponsoring, followed by open discussions and networking in a great atmosphere.

EHF Marketing Newspaper

For the VELUX EHF FINAL4, EHF Marketing GmbH produced a special newspaper for the event’s VIP guests to provide an overview of the work of the company within European club handball.

TIPPMIX EHF FINAL4 2017, Budapest

Key facts:

727 TV items broadcast

610 broadcast hours

Cumulative TV audience of 18 million worldwide

14.5 million impressions on EHF digital media channels

Best of pictures:
LIQUI MOLY EHF Cup Finals 2017, Göppingen (GER)

Key facts:

First time title sponsoring with LIQUI MOLY

Arena sold out after two weeks

Total audience almost 6 million, with the audience in Germany especially impressive due to is presence on SportA channels’

Event was broadcast in 10 countries

Best of pictures: