The 2017/18 season marks the 25th anniversary of the EHF Champions League. Following the foundation of the EHF in 1991, the federation took over the running of the European Champions Cup, and a new competition - the EHF Champions League - was born, played for the first time in 1993/94. The EHF Champions League has gone through many changes over the years, including the introduction of new playing formats such as the EHF FINAL4 events, major improvements in the marketing, promotion and TV production of the competitions and also, more recently, the introduction of new forms of technology in the game. The slogan ‘25 years EHF Champions League’ through the special hashtag ‘#25yearsCL’ will be a theme throughout the season as the EHF looks back on a quarter of a century of development and progress in Europe’s top club competitions.
8th "Sold-out" award
Key visual as common thread for branding and entertainment
New entertainment concept with individual LCD panels were constructed for the event
Performance of former Spice Girl Melanie C
Matches were broadcast LIVE on 39 TV channels to more than 80 territories
1,312 TV items broadcast
1,311 broadcast hours
One day prior the VELUX EHF FINAL4 2017 the EHF Marketing held the premiere of its tech event “European Handball goes Tech” at KölnSKY in Cologne. Over 150 leaders from across Europe in the fields of technology, marketing and handball looked at how technology is set to impact the sport in the future. With EHF President, Michael Wiederer, EHF Honorary President Jean Brihault and IHF President, Dr. Hassan Moustafa, in attendance, key notes and panel discussions focused on sports data, technology and the future of sponsoring, followed by open discussions and networking in a great atmosphere.
For the VELUX EHF FINAL4, EHF Marketing GmbH produced a special newspaper for the event’s VIP guests to provide an overview of the work of the company within European club handball.
727 TV items broadcast
610 broadcast hours
Cumulative TV audience of 18 million worldwide
14.5 million impressions on EHF digital media channels
First time title sponsoring with LIQUI MOLY
Arena sold out after two weeks
Total audience almost 6 million, with the audience in Germany especially impressive due to is presence on SportA channels’
Event was broadcast in 10 countries