The first major highlight of 2018 will be the Men’s EHF EURO 2018, taking place in Croatia in January.
It marks a significant point in the history of the competition. The 13th edition of the Men’s EHF EURO will be the first to be hosted by a nation for the second time (the Croatian Handball Federation hosted back in 2000) and also the final men’s event to be played with 16 teams. Coincidentally, the Men’s EHF EURO 2000 was the last that was played with 12 teams.
The 2018 event will be played from 12 to 28 January with Europe’s top teams competing in the preliminary round in Split (Group A), Poreč (Group B), Zagreb (Group C) and Varaždin (Group D). The three best-ranked teams from the preliminary round will move to main round in Varaždin and Zagreb. The final weekend will be played in Arena Zagreb in front of more than 15,000 spectators.
The Men’s EHF EURO 2018 will see a range of new digital measures aimed at increasing the championship’s visibility and to bring it as close to fans around the world as never before.
From Zagreb, a daily TV show will be streamed live to the EHF EURO Facebook and YouTube channels. The show will feature exclusive guests, analyses of the matches played the night before, a preview of what is coming-up the same night, in-depth features on the participating teams and its stars as well as humorous approach to the championship. Official tournament sponsor LIDL will be the show’s official presenter.
During the final weekend the EHF will also set up a ‘digital room’ to work closely with the digital media managers of its sponsors and partners. The idea behind the digital room is to create a place to connect them with the EHF media team and to create and share content and ideas in connection with the EHF EURO. The aim of the digital room is to maximise the reach of the EHF EURO brand and increase the awareness of the sponsors’ and partner’s brands in connection with the championship.
Using the hashtags
The mascot has been travelling around Europe to raise the profile of the final tournament. Among others, the promotional activities included a pop-up museum showcasing some rare artefacts, i.e. trophies usually not on display to the public, from the history of Croatian handball, permanent huts at Christmas markets around Croatia as well as a visit to the VELUX EHF FINAL4 in May 2017.
The official website
will be available in both English and Croatian and the EHF’s media team will be providing a constant stream of behind the scenes content on Facebook, Twitter and Instagram.
Younger fans are also catered for with a comprehensive coverage on Snapchat.
Worldwide coverage is also guaranteed through the event’s TV and radio partners as well as through the federation’s own OTT platform, ehfTV.com.