Going Digital

Online ‘Home of Handball’
is taking shape

The European Handball Federation, in a joint project with its marketing subsidiary, EHF Marketing GmbH, is building an all-new online presence, called the ‘Home of Handball’ – and with the relaunch of ehfCL.com, the first stages of the strategy have already been implemented.

Marking the start of the competitions’ 25th season, the official website of the VELUX EHF Champions League and Women’s EHF Champions League appeared in a fresh look from September 2017.

With a new interface and mobile-friendly, responsive design, the ehfCL.com website is a foretaste of a complete new online presence the European Handball Federation is working on.

Step by step, the EHF is looking to create a true ‘Home of Handball’ – a platform which brings all of the federation’s websites, competitions and activities together under one roof for the first time.

A one-stop website

It will be a one-stop website, serving all of the federation’s many stakeholders under the same URL, combining need-to-know and nice-to-know content.

Whether they are looking for information, want to be entertained, look up the latest results, or watch handball videos – it is all going to be available at the click of a button or swipe of their touchscreen.

Additional cross-channel pages will offer fans a huge amount of extra information including news, statistics and a dedicated match centre with live content.

Rebranding process

The ‘Home of Handball’ is an important stage in the ongoing redevelopment of the federation’s brand.

In July 2012, the EHF launched its new corporate identity, replacing the old yellow and blue logo, which had been developed upon the very foundation of the federation back in 1991. The new branding included a new logo, new colours and even an exclusive EHF font type.

A logical further step was starting the process of bringing together the federation’s many websites into one, easy-to-access platform.

While the different channels will remain recognisable through different colouring for easy navigation, they all share the same look and feel. An intuitive interface will enable users to discover relevant content easily as well as share on their own social media profiles.

Results have been impressive:
380 Million Digital Reach

Over the past few years the EHF and EHF Marketing has invested heavily in the development of its digital channels and the production of extensive content, especially for social media. The results have been impressive with a combined reach of more than 380 million across all channels.

The new digital platform will continue to build on this successful strategy to create a mobile-friendly, responsive solution for all of the EHF’s competitions and activities in a fresh and dynamic design.

The construction of the ‘Home of Handball’ is a long-term, step by step process. With the websites for the EHF Cup and Challenge Cup competitions likely to be added in 2018, full completion has been planned for 2019.

However, the handball world is already getting a preview of what to expect following the relaunch of ehfCL.com this autumn.

‘Home of Handball’ look and feel

Since the start of their 25th anniversary season, the federation’s marquee club competitions have their website already presented in the future ‘Home of Handball’ look and feel.

After all those years, the new ehfCL.com might at first have looked a bit unaccustomed to some, but keen-eyed handball fans were familiar with the design right away as the VELUX EHF FINAL4 2016/17 website used a similar interface.

The official websites for the VELUX EHF FINAL4 and Women’s EHF FINAL4 are still reachable via www.ehfFINAL4.com but have now been integrated into the new website. They are in English, like all content on ehfCL.com, but will remain available in German (men’s event) and Hungarian (women’s event) as well.

More features

The new ehfCL.com website offers visitors more than just the features they were used to with the previous version, including the latest news, features and reports from the two competitions, and all the results and tables from the current season as well as past years.

Thanks to a partnership that started this season with Sportradar, the official streaming and data partner of the EHF club competitions, ehfCL.com users will get the opportunity to access extensive live statistics via the new website on their computers, tablets or mobiles, with even more functionalities to be added in the near future.