Not only did the German team host the ‘LIQUI MOLY EHF Cup Finals’ on 20/21 May 2017, they were also the last team to defend the title in the competition’s ‘old’ format back in 2011/12 and the first team to defend the title in the new format.
Thanks to a clear 30:22 win against Füchse Berlin in an all-German final, the hosts of the fifth edition of the EHF Cup Finals made history and sparked off a huge party in the handball-obsessed city of Göppingen.
It was the fourth trophy for Göppingen in the EHF Cup, having won the title in 2011, 2012 and 2016 – a record number of wins in the competition for any team.
There was some consolation for the third German team in the event, SC Magdeburg defeating Saint-Raphael Var Handball 32:31 in the match for either 3/4th place.
Thanks to the strong development of the EHF Cup Finals, which has previously been hosted in Nantes and Berlin, this was the first event to attract a title sponsor.
LIQUI MOLY, the global manufacturer of premium quality lubricants, motor oils, additives, vehicle care products, chemical repair tools, service products, glues and sealants put its name to the event.
The company has become a significant player in national and international sports sponsorship and the new partnership was a positive development both for the event and the EHF Cup.
In addition to the title sponsorship of the LIQUI MOLY EHF Cup Finals, the company received considerable TV exposure through on-court and perimeter advertising as well as on-site promotional activities.
As part of the deal, LIQUI MOLY also took advantage of VIP hospitality throughout the final weekend and the new title sponsor was integrated into a composite logo for the event.
EHF Marketing GmbH, which is responsible for the media and marketing rights of the EHF’s club competitions, including the Men’s EHF Cup and the EHF Cup Finals, was equally pleased the success of the event.
Speaking at the event, the Managing Director of EHF Marketing GmbH, David Szlezak, said: “My conclusion is very positive. The cooperation and communication with Frisch Auf Göppingen was a perfect example, both in the bidding process and later on in the implementation too.”
He continued: “The arena is well-known for its great atmosphere, which we experienced for two days. People live handball in Göppingen and the fans are so close to the court, that you can even breathe handball here. The club is highly satisfied with the number of fans, - just as we are.”
The sixth edition of the EHF Cup Finals in 2018 will be hosted by SC Magdeburg after the EHF Executive Committee decided to award the hosting rights to the German club at its meeting on 16 December in Hamburg.
The awarding is subject to the club reaching a final agreement with the EHF's marketing subsidiary, EHF Marketing GmbH.
The tournament will take place on 19 and 20 May 2018 with the competitions' four best teams descending on the GETEC-Arena - Bördelandhalle in Magdeburg, Germany, which has a capacity of 7,100.
Bids were also received from Frisch Auf Göppingen (GER) and Bjerringbro-Silkeborg (DEN).