Sport Radar

Swedish style, global appeal

Ahead of the 2016/17 season, the Swedish footwear and apparel supplier, Salming Sports AB, was confirmed as the official outfitter of the EHF and EHF Marketing GmbH through to the end of the 2019/20 season.

More than a year into the agreement and Salming’s Marketing & Communications Manager, Gunnar Oesterreich, is more than satisfied with the partnership.

“The cooperation between Salming and the EHF and EHF Marketing since our four-year deal was announced has been extremely fruitful on all levels,” he said.

“All the exposure that Salming has received, especially through the Champions League, has placed the brand at the heart of the handball community.

“During this current season we will intensify our efforts and use the VELUX EHF FINAL4 for a big launch of a new handball shoe – watch this space.”

Salming Merchandise
Salming Merchandise
New merchandising line launched

At the start of the new 2017/18 club season, Salming launched a brand-new range of merchandise for fans of the VELUX EHF Champions League and Women’s EHF Champions League.

The limited-edition seasonal collection consists of t-shirts and hoodies for women and men, specially created by Salming.

The collection was designed with attitude and confidence, with all products branded with exclusive details.

Direct activation of the launch took place on site at two VELUX EHF Champions League matches at the start of the season, in Germany - THW Kiel vs SG Flensburg, and in Denmark – at the Match of the Week between Aalborg Handbold vs PSG Handball.

The new range) has been extremely well received by fans and can still be purchased on the Salming webshop.

Throughout this current season the product range has also been available at selected Salming retailers throughout Europe.

European flair

In 2018, Salming will mark their second EHF EURO senior event – the Men’s EHF EURO 2018 in Croatia – with another exclusive range for fans to wear to the games in January.

The range will be available to purchase both onsite and also online for those following their national team’s fortunes at home.

Items include exclusive branded t-shirts for all 16 participating nations, incorporating national flags as well as a series of t-shirts, hoodies, caps and bags featuring event branding.

The Men’s EHF EURO 2018 range will be on sale from Salming partner, iTAK Sport, at now

About Salming

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for running, handball, floorball and squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

The four-year agreement with EHF and EHF Marketing GmbH, which runs through to end of the 2019/20 season, includes the supply of apparel and shoes to top referees as well as merchandising rights in the federation’s top competitions including the EHF Champions League and EHF EURO.

The company’s products are worn by many of the sport’s top stars including legendary Swedish goalkeeper, Mattias Andersson, who plays his handball in the VELUX EHF Champions League for SG Flensburg-Handewitt and who also supports the Salming Academy, a web based video academy that sees Salming’s top athletes and handball legends (Magnus Wislander and Mattias Andersson) sharing their tips and tricks for the individual handball player.

In addition to producing first in class products Salming is committed to helping athletes improve and had developed and patented one of the most advance running analysis centres in the world. Salming RunLab’s currently located in Gothenburg and Stockholm.

For further information on Salming, please visit their website at: