While there is still a long way to go, the EHF took a first and decisive step in 2017 by signing an agreement with Sportradar, now the official streaming and data partner of the EHF club competitions.
As the global leader in sports data and digital content, Sportradar provides a range of data, streaming, marketing and digital services for the federation’s European Cup competitions.
As Sportradar also owns the company behind ehfTV.com, the streaming and video platform is now available to the federation at no charge, enabling the EHF Marketing to “generate revenue from it for the first time,” says Henry Blunck, Head of Business Development at EHF Marketing.
Sportradar provides the federation with the customisable ehfTV.com platform where EHF Marketing as the rights holder can maintain its own brand and corporate identity.
While Sportradar takes care of the technical provision and maintenance of the platform as well as the monetisation of the traffic, the EHF Marketing can keep focusing on providing and managing the content.
All revenues that are generated are shared, which minimise the risk and outlay for the federations.