Looking to the future

First tender process for audio-visual rights and marketing rights

The EHF was very much focussed on the future in 2017, with the launch of the federation’s first tender process for its audio-visual and marketing rights a significant step in the EHF 26-year development.

Working with the Munich-based agency, SN1 Consulting, the EHF and EHF Marketing GmbH developed a number of different rights packages across its club and national team competitions on a modular basis, which included seven audio-visual rights and three marketing rights packages.

The process began on 11 September with companies able to submit their bids until 15 November.

Qualified media companies and agencies were able to bid for selected rights or a comprehensive package across club and national team competitions.

Tender documents were provided to more than 25 qualified companies and seven offers were ultimately received for the EHF’s rights.

These included club competitions (the current EHF Champions League, EHF Cup and Challenge Cup) and also national team competitions (EHF EURO and youth events) as well as beach handball events.

The tender also detailed the proposals for a revamp of the EHF’s club competitions, which was announced in October, with a new format for the EHF Champions League in addition to the creation of a European Handball League (now called EHF Cup). As part of the plans, the third tier of competition, the existing Challenge Cup, would be renamed as the EHF Cup.

Changes to the Men’s EHF EURO from 2020, which will see the final tournament expand from its current 16-team format to be played with 24 teams and organised by three nations (in 2020 the event will be hosted by Sweden, Austria and Norway), also formed a key element of the tender.

Following a two-month process, the EHF and EHF Marketing GmbH closed the tender with seven companies having provided extensive bidding proposals for the rights.

These bids included not only a financial element but also concepts for the exploitation of the rights over the ten-year period of any agreements.

A detailed analysis of the submitted bids has been underway since the conclusion of the bidding process with a final decision expected in 2018.