Thanks also to a closing performance from the former Spice Girl, Melanie C, a total of 40 broadcasters beamed the event into the homes of handball fans in more than 80 territories with the EHF’s own OTT platform, ehfTV.com, providing worldwide access to the event.
28 cameras were in operation in one of the most extensive productions yet at a major handball event. These included special cameras in referee shirts and the first use of cameras on the officials’ table, providing viewers with pictures from a unique perspective as well as the first 360-degree TV production in handball for Facebook and YouTube of all four Opening Shows.
Coverage on television and radio was complemented by extensive behind-the-scenes content provided by the EHF/EHF Marketing media team, generating a total of 26 million impressions across all channels, 7.3 million users reached on the competition’s Facebook channel alone.
The 2017 edition of the VELUX EHF FINAL4 confirmed its status as a highly attractive platform for international brands, partners and sponsors with EHF Marketing GmbH confirming the sale of all marketing packages ahead of the event, including the acquisition of six new sponsors: Gorenje, Cashback World – operated by Lyoness, Admiral, Husqvarna, SAP and Engelbert Strauss, joining the competition’s existing line-up of sponsors and partners: the VELUX Group, UNIQA, Salming, SELECT and Gerflor. In 2017 the VELUX Group had more than 800 guests from across Europe attend.
The event also signalled the beginning of two significant sponsorship deals. Sportradar confirmed a long-term agreement, which will see the global leader in data and digital content provide a range of data, streaming, marketing and digital services for the federation’s European Cup competitions.
Gorenje, the leading European home appliance manufacturer and one of Slovenia’s largest and most successful companies, was also unveiled as an ‘official regional premium sponsor’ of the VELUX EHF Champions League from the start of the new season, through until the end of 2019/20.