TIPPMIX EHF FINAL4: The best yet!

After three years, the most coveted trophy of the women’s European club handball finally returned to the hands of the Hungarian powerhouse, Györi AUDI ETO KC.

Playing in front of a sold-out 12,000 crowd in Budapest’s Papp Laszlo Budapest Sportarena, the 2013 and 2014 winners beat HC Vardar 31:30 after extra-time in a thrilling final game to claim their third EHF Champions League title in five years.

Away from the action on court, there was also general agreement that this was the best Women’s EHF FINAL4 so far.

For the first time, all four matches were followed by capacity crowds and an estimated global audience of 180 million watched the action around the world thanks to TV coverage by 21 TV stations shown in more than 55 territories.

With title sponsorship from sports betting game TIPPMIX, a product of Hungary’s national lottery, Szerencsejáték Zrt., the TIPPMIX EHF FINAL4 was the fourth final event to be organised in the ‘FINAL4’ format in the Hungarian capital by the EHF’s marketing arm, EHF Marketing GmbH, and the Hungarian Handball Federation.

Speaking after the final, Michael Wiederer, EHF President, said: “it is hard not to compare the Budapest event with its men’s counterpart in Cologne. The VELUX EHF FINAL4 is a huge event in a much bigger hall but I believe this venue has been used perfectly and the organisers can be proud of what they have achieved in Budapest.

“Hungary is a country where women’s handball is a top sport and the fact that the event has been here for four years and will be for a further two is a compliment to Hungarian handball. We feel at home in Budapest and are really looking forward to the future.”

David Szlezak, Managing Director of EHF Marketing GmbH, said: “This year’s event was undoubtedly the best yet and has set a new standard both for the event and indeed in the women’s handball.

“The level of spectator, TV and sponsor interest has been unprecedented and illustrates the potential for the women’s game. We look forward to further developing our positive cooperation with the Hungarian Handball Federation over the events and years to come.”

On ehfTV.com, the EHF’s own OTT platform, more than a quarter of a million videos were watched both in the run-up and during the event, complemented by extensive coverage on the competition’s social media channels including YouTube, Facebook, Snapchat, Twitter and Instagram.

Unique view of celebrations

Handball fans following the event via social media were also offered a unique glimpse behind the scenes from the EHF’s team of mobile reporters.

In a first at any handball event, followers of the EHF’s Snapchat channel (ehf_live) were offered a first-hand view of the celebrations in the Györ dressing room thanks to star Dutch player, Yvette Broch, who grabbed the EHF mobile team’s Snapchat Spectacles and wore them as the team danced around the trophy.

Event stays in Budapest through to 2019

EHF Marketing GmbH and the Hungarian Handball Federation signed a three-year contract for the hosting of the Women’s EHF FINAL4, which will see the event stay in Budapest until at least 2019.

The 2018 event will be played on 12/13 May 2018 in Budapest. Tickets are available to purchase on the ehfCL.com website.