Held each year in Cologne, Germany, the EHF Club Manager Seminar series offers managers working in handball the opportunity to learn about the latest trends and best practices in key areas such as event management, media management and social media.

The EHF Club Manager Blended Learning Programme took place over two modules from April-July this year, initiated by EHF CAN, in cooperation with the EHF Professional Handball Board.

The first module was conducted through e-learning and focused on how the EHF European Cup/European Championship Qualification regulations can be implemented in the best way and how they can help national events. Areas covered included event and media management as well as social media with best practice examples and information on the latest trends in marketing.

The second module was at the 2018, and seventh, edition of the EHF Club Manager Seminar held in Cologne, Germany, on the fringes of the VELUX EHF FINAL4.

The players’ role in marketing was the key topic with Stefan Walzel from the German Sports University making the key note speech, while the rest of the seminar focused on best practice and discussions from prominent speakers in the fields of sport and media management, sport universities, leagues, clubs and federations.

These included Stephan Hakkers (Amsterdam University of Applied Sciences) who presented the ‘Handball 4 Dual Career’ programme, Thorsten Dum (Cooperative State University Baden-Württemberg) and Axel Sierau (SportTreff Cooperative) who talked about investors in handball and financial fair play, Mario Leo (Result Sports), who talked about players as ambassadors, while Oliver Gilhaus (SpVgg Greuther Fürth) held a presentation on the ‘Internationalisation and Digitalisation of Handball’.

All of those registered for the EHF Club Manager Blended Learning Programme were able to obtain their EHF Club Manager Licence.