The charity, which helps children and young people in developing countries, and the VELUX EHF Champions League, joined in with the celebrations around the special day on 11 October, with all participating clubs in round 5 of the season supporting the campaign.
Girls symbolically opened all games by bringing the official match ball onto court, while centre circles turned pink — a strong colour, conveying power, joie de vivre and the courage to stand up for oneself. A signal demonstrating to girls that they can live their dreams and achieve their goals.
The day drew worldwide attention to the fact that girls often do not have the same chances as boys and are often prevented from exercising their rights. Plan International supports girls in standing up for their aims and rights, encouraging them to take over leading roles in politics and society.
The day of celebration was very successful with many of the clubs — on top of their match activity — producing their own social media content and creative ideas including organised photo shooting with players and their children, videos and special shirts.
In addition to the existing partnership with the VELUX EHF Champions League, which has seen numerous projects supported, including a sponsored child in Brazil and other, additional activities, the Women’s EHF FINAL4 in Budapest, Hungary, brought further attention to Plan’s work — particularly to gender equality for girls and women, encouraged by the United Nations Sustainable Development Goals — with the charity receiving extensive TV exposure through on-court advertising (centre circle) at the women’s club highlight.
The presence of Plan International at the women's EHF FINAL4 and as a partner to the VELUX EHF Champions League throughout the season highlights the EHF’s commitment for a just world where children — girls and boys — can realise their full potential and where everyone’s rights and dignity are respected.
For more information about Plan International, visit https://plan-international.org/.